The story behind Ranch Tuff Skin Cream

Hey there, I’m Gary Steel, rancher, machinist, and the guy who refused to let 50 years of South Dakota sun have the last word on my skin. After decades of wind, snow, and long days on the M Lazy 5 Cattle Ranch, my hide looked like old saddle leather, cracked, red, and mad at me. Store-bought lotions were a joke. So I did what any stubborn rancher would do: I built my own cream from scratch. Fifteen years, hundreds of batches, and a whole lot of free jars later, Ranch Tuff was born. I handed samples to neighbors, friends, and an entire Amish community in Wisconsin. They started calling it their “miracle cream” for chapped hands, wind-burn, and diaper rash. The kids nicknamed it “Ranch Tuff” because it came from our cattle ranch and, well… kids keep it real. The name stuck. I love it. Here's the part no one else can copy:
I make my own colloidal silver with particles so big and beautiful you can watch them swirl and sparkle in the jar with your naked eye. No laser, no microscope, just tilt it and watch the light show. (Grab a flashlight if you wanna feel like a kid again; it’s stupidly cool.) I blend those silver heavyweights with cold-pressed olive oil, pure beeswax, a pinch of Epsom salt, and just enough juniper breeze to keep it fresh. One application keeps your skin soft, smooth, and protected for a full 24 hours, whether you’re branding calves or chasing toddlers. Today, my partner-in-crime Tyna, our dough-boy mascot Sparky, and Chicken the mouthy rooster help me hand-craft every single jar right here on the ranch. We’re a tiny mom-and-pop outfit with zero plans to become some giant corporation. We just want to keep doing what we love: making the best skin cream on the planet and putting it in the hands of folks who actually need it. If you’re tired of overpriced goop that doesn’t deliver, you’ve found your people. Welcome to the family.— Gary, Tyna, Sparky & Chicken
M Lazy 5 Cattle Ranch
Black Hills, South Dakota